I’m Erik. I design amazing experiences and lead incredible teams.
My journey into User Experience began with a passion for giving people time back so they can focus on what matters most. For as long as I can remember, I’ve been captivated by the power of good design and its impact on people’s lives and experiences.
A rich history of experience and results
I make complex B2B products impossibly simple. Over 20 years, I’ve designed solutions that cut manual work by 87%, reduced customer support time by 65%, tripled daily user sign-ups, increased annual recurring revenue by 15%, and delivered designs that secured millions in funding.
My superpower is listening, truly understanding how people work so I can design experiences that feel effortless. I’m energized by taking the most frustrating software and transforming it through deep empathy and rapid iteration.
My work has impacted millions of users across various different platforms. Whether I’m mentoring designers, presenting to executives, or conducting user interviews, I focus on one thing: making work feel less like work.
I believe in design-driven leadership and deep collaboration
I believe the best products are built by teams that balance user needs with business objectives. By continuously optimizing customer experiences while driving business growth, we achieve remarkable results. No single discipline – Product, Design, Engineering, or Business-stands alone. Instead, we collaborate to create solutions that delight users and deliver measurable business impact, working together toward shared goals and outcomes.
Companies I’ve worked with
Getting the balance right
My life outside of work is filled with craft, hobbies, and joy, all of which feed back into the creativity and purpose of my work.
Family + Life
Before anything else, I’m a Dad. My two kids have taught me more than I could have ever expected. The love I have for these two humans is boundless and unconditional. Watching and guiding them through life and witnessing them become incredible humans is what I’ll always be most proud of.
Fun + Hobbies
I love being outdoors and cycling. I also can’t stay away from technology, design, and UX, even when I’m not at work. My hobbies include cycling, photography, videography, and building and flying drones. I’m an anime nerd, and I enjoy assembling Gunpla models.